CREAMY-SMOOTH COPY,
OVEN-BAKED IN ORIGINALITY, SERVED WITH A SPRINKLE OF POETRY AND DOLLOPS OF FLAIR.
(Not available with cheese or waffle)
WHAT I DO
STRAIGHT-UP COPYWRITING
Video scripts or social media posts. Soft-sell like a summer's breeze or hard-sell like a brick through the window. All the copy I write for you is top-quality text, with or without ChatGPT-4.
CAMPAIGN CONCEPTUALISATION
Need someone to contribute creative ideas or to craft together an inspiring pitch? Nothing gets me more fired up than exciting multi-channel guerrilla campaigns that speak to the heart.
SAVE-THE-DAY COPY EDITING
You've already got text but it still lacks that something special.
I will analyse, amend, and add punch so that it grabs your audience's attention the way you want it to.
PERFECTIONIST PROOFREADING
Misspellings, punctuation errors, clumsy grammar, dangling modifiers. This sentence surgeon hunts them all down and shows no mercy. Because the integrity of your text really matters.
TRAVEL AGENCIES
I cut my teeth on brochures for London-based travel agencies that specialise in the Far East and niche products. It was a joy to write about guided train tours in Japan, Formula 1 packages to the Middle East, and swanky resort hotels in Thailand. As my entryway into copywriting, I couldn't have asked for better.
CRUISE COMPANIES
Wouldn't you throw in with a country-defining, much loved, iconic Norwegian cruise company? I work at the global level at Hurtigruten implementing the tone of voice I wrote and delivering a full suite of inspiring online and offline text. I also used to do its email marketing for the UK, with the best open rates around.
WHO IÂ WRITEÂ FOR
CREATIVE AGENCIES
Whether it's a small, start-up marketing consultancy or a big, award-winning creative agency, I've lent my pen to both types. I was, until recently, freelancing as the senior, lead copywriter for an award-winning agency in Oslo, throwing in with everything from creative development to brand strategy to production.
HIGHER EDUCATION
This was my brief foray outside of travel. I was quickly promoted to lead the print marketing team at Kaplan International, helping transform the writing and design from the ground up. We pumped out high-quality brochures aimed at overseas students (and their rich parents) for top universities in the UK and the US.
WHAT I'VE WORKED ON
WHO IS WU?
Peter James Wu, pen for hire at your service.
Born and (mostly) bred South Londoner with a mixed Malaysian-Mauritian heritage, I have spent my 15-year career cooking up copy that resonates with readers in the international education and travel & tourism sectors.
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Hungry to sink my teeth into new copywriting challenges, I now freelance to bait a wider range of clients. Here's looking forward to whatever new project I'll get to take a bite of next.
